Optics is an industry where fashion, physics and medicine meet. Optic Guru is a family business where the brands we have created and developed over years meet: Optika Metropole, Outlet Optika, optics studio Lonija, Zeiss Vision Center, as well as our e-commerce projects: Manaslecas.lv and Outletoptika.lv.

In more than 15 years since the establishment of the company, we have become one of the leading companies in our field in retail in Latvia and we have also started to work in wholesales in Latvia and Baltic States. We have been able to do it because we like doing things differently!

Others simply sell, while we teach to fall in love with seeing clearly.